Abbey Woodcock & Justin Blackman – Codex Persona Workshop

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Abbey Woodcock & Justin Blackman – Codex Persona Workshop

Master Writing Voice & Create Brand Voice Guide Offers

1. Master Writing Voice
Discover what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters

2. Track It
See how to break down your client’s (or anyone’s) voice in a measurable, trackable way so that you don’t get vague feedback. Cut approval times in half or more.

3. Sell A Voice Guide
Take feedback from your clients and create a comprehensive voice style guide (you can charge for this process & increase your project fee while doing less work)

Introducing The Codex Persona Workshop
The ONLY Program That Breaks Down How To Overcome Clients’ Number One Objection (Writing Voice) & Create Highly Profitable Brand Voice Guides

In Just 4 Lessons You’ll Master:

• The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
• 9 Voice Types and video examples of each in action
• Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)
• The one book all journalists use and how it shapes voice
• 6 key sections of The Codex Persona and how to develop them
• How to use artificial intelligence to analyze writing
• 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
• How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
• Why traditional pricing models don’t work for the Codex and what to do instead
• How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)

Your Instructors

Meet Two of the Most Trusted Names in Brand Voice

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.