Abi Connick – The Client Process

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Abi Connick – The Client Process

Perfect The Client Process as a Brand Designer

Elevate your earnings by delivering referral-worthy experiences. The Client Process is your one-stop course for business success.

How do other successful designers do it?

You’ve been there before — wondering how other designers with similar design skills are charging 10x your normal rate. As you sift through their portfolio, questions are only natural.

How are they so successful? Who are their typical clients? What’s their design process?

The secret is that they’ve mastered one crucial thing.

From fielding initial enquiries to handling feedback, a smooth client process is the cornerstone of highly successful brand designers.

Ready to elevate your earnings by delivering referral-worthy experiences?

If so, The Client Process is your one-stop course for success.

To get to where you want to be, you need to focus on a simple yet often overlooked part of your business, and that all happens during…

‘The In-between’

Here’s what I mean: as designers, when the contract is signed and the invoice is paid, we tend to focus on the end product, but there’s so much more that goes into the final deliverable than just a design…

Scheduling the discovery call
Setting clear expectations
Onboarding your client successfully
Managing timelines
Invoicing, emails and contracts
Communicating during the process
Coming prepared to client calls
Presenting your design concept

^Aka The Experience^

Every single step that takes place between the discovery call and final delivery ARE an important part of the client process.

It’s not just about the design. It’s not just about the brand.

It’s about the entire journey they take with you and each of those touchpoints they *actually* experience.

And once that’s set up properly, then you’ll be able to bring in…

MORE Referrals
HIGH-Quality Clients
INCREASED Income

Meet your Course Instructor

These strategies are taught by myself (Abi) a time-tested pro with over seven years of experience designing brands for 150+ businesses. In turn, the client process has a proven track record of landing high-ticket clients at premium prices. After all, even the best designers still have a business to run.

Inside the course

Rather than focusing on design skills, marketing, or client outreach, The Client Process hones in on the foundation of fast-growing brand design businesses. With 8 key chapters, you’ll walk away with the systems & processes to grow your business.

1. Course Introduction

Discover the importance that The Client Process can have on your business. Learn how it can transform your experience from feeling overwhelmed, stressed, and uninformed into becoming knowledgeable, organised, and confident. This transformation empowers you with the confidence to increase your prices, handle larger projects, and run a successful design business with clarity.

You’ll gain instant access to ‘The Client Process Resources Hub,’ which includes over 30+ templates, scripts, guides, and other resources. This centralised hub keeps everything organised, making it easy to access all course materials conveniently.

2. Handling Enquires

Master the art of winning clients: Dive into the secrets of handling client enquiries like a pro. From hosting discovery calls to crafting compelling project proposals, you’ll learn how to turn curious prospects into loyal, paying clients.

Resources & Templates included:

Enquiry Form Template
Discovery Call Questionnaire & Script
Watch a real Client Discovery Call
Handling client objections with scripts
Project Proposal Presentation Template
Written for you Email Templates

3. Onboarding Clients

Save time and enhance organisation with a well-structured onboarding process. Learn the essentials of onboarding your client successfully, invoicing, payment handling, contract management, and the use of client portals and an internal project tracker for smoother project management.

Templates & Resources Included:

Design Contract Template
Invoice Template
Updated Version of the ‘Client Portal & Project Tracker’ with additional bonuses including an internal project management system
Organise your Project Folders like a Pro resource
Written for you Email Templates

4. Brand Strategy

Discover the power and process of Brand Strategy. Without any strategy, your design work is just a logo, fonts, and colours to clients. But with a solid strategy, you’ll drive brand awareness, boost sales, and establish their business as a unique industry player. This module covers hosting strategy calls, defining brand foundations, analysing & researching competitors, identifying target audiences with personas, identifying a brands personality and their brand voice.

Templates & Resources Included:

How to Prepare for the Strategy Call Guide
Strategy Call Questionnaire & Script
Watch a real Client Strategy Call
Brand Strategy & Creative Direction Presentation Templates (2 templates: small and large projects)
Example Strategy & Creative Direction Presentation with annotations
Guides and resources for creating audience personas and conducting competitor analysis.
Plus more!

5. Creative Direction

Learn how to seamlessly integrate strategy, ideas and your findings into your creative process. From gathering inspiration to creating mood boards, discover how to develop a successful creative direction rooted in strategy.

Resources & Templates Included:

Mood Board Layout Templates
Searching for Inspiration Resource
How to create Mood Board Resource
Word-Map Template
Brand Strategy & Creative Direction Presentation Example
Presenting the Strategy & Creative Direction Guide
Gathering Feedback & Handling Objections Guide

6. Designing the Visual Identity

Creating a one of a kind Visual Identity: Learn the step-by-step process of creating a visually engaging identity rooted in strategy. You’ll learn the design process that involves; ideation, font selection, logo creation, and the art of choosing brand colours.

Please note: These lessons will NOT teach you how to design, but will show you the step-by-step process of how to organise and structure your design process.

Resources & Templates included:

Choosing Typefaces Guide
The different types of Logos Guide
Colour Theory and Psychology Resource
100 Handpicked Colour Palettes Resource
Font, colour and mockups website directory
Plus more!

7. Presenting Your Work

Effective Client Communication: Master the one-concept method, perfect your presentation skills when presenting your design concept and gain insight into handling and gathering valuable client feedback.

Resources & Templates included:

Brand Presentation Template
Brand Touchpoints Template (additional project deliverables)
Brand Presentation example
Mastering The One Concept Method Resource
Handling Feedback and Objections with scripts
Client Feedback Call script and Questionnaire
Written for you Email Templates
Plus more!

8. Offboarding Clients

Lasting Impressions: Understand the importance of the offboarding process and how to successfully implement this yourself. Learn how to export, package and deliver files, create brand guideline documents, and leverage client referrals effectively.

Resources & Templates included:

Brand Guidelines Template
Brand Guideline Sheet Template
Brand Guidelines and Sheet Examples
Goodbye Packet Template
Exporting and Packaging Files Resource
Offboarding Call Script & Questionnaire
Post-Launch Follow up Questionnaire
Written for you Email Templates
Plus more!

Tim Pearce – DCAM 2.0 Aesthetics Marketing & Social Media

Course Contents

Video Modules
Get Their Attention
Become Their Bestie
Become Their Hero
Trigger Them To Book
Save Time
Tech Tutorials

Downloads
Downloads

Video Introduction by Miranda Pearce

Did you know that a shocking 69% of Injectors are only getting 0-1 booking per week from social media?
And what’s worse… they’re spending up to 5+ hours creating content every week… but getting almost no results from it.

I hear Injectors struggling with this every day…

“The time it takes to create content doesn’t reflect the revenue that should come from my efforts”.
I get it… it’s like adding a full-time job on top of everything you already have on your plate as a Practitioner.

You put your heart and soul into creating the perfect post, you spend ages on it, you hit publish… and… nothing. Crickets. Or maybe a few views from other Practitioners, your mum and your grandma.

But no real engagement from potential clients.

And definitely not enough bookings to make it worth your while.

You get so tempted to throw in the towel because it feels like it’s all a waste of time.

But on the other hand, you also know that social media can be a GOLDMINE.

And you also know that if you just rely on word of mouth, you’ll get left behind.

You know others are having success with social media… you see those Injectors that get huge engagement, lots of bookings.

They’re posting content online and laughing all the way to the bank.

So why is it just not happening for you??

What are they doing that you’re not doing?

Do they know something you don’t?

The truth is… they DO know something you don’t.
And they ARE doing something you’re not.
Over the past few months I’ve had more and more Injectors telling me they’re in the same situation…

And if you’re stuck there too,

IT’S NOT YOUR FAULT!

Reach, views and engagement have dropped for everyone. It’s the algorithm’s fault.

But I know it’s not the answer you want to hear.

I’ve helped thousands of Injectors tap into the power of social media over the past XX years and I noticed something curious happening lately…

While a lot of Injectors are struggling to get consistent engagement and bookings from social media…

There’s another group of Injectors that are absolutely crushing it.

And I wanted to know why.

I wanted to figure out what that successful group of Injectors were doing that was helping them to get 6+ bookings per week from social media.
So I set out on a mission.

I surveyed over 870 Injectors and audited hundreds of social media accounts and a pattern started to emerge…

And I realised that the Injectors missing even ONE of these things, were struggling to get any results from social media.

So that’s when I put all my findings together to create a simple framework ANYONE could follow to get amazing results.

I call it… The Stairway To Bookings

Just imagine…

No more wasting time and energy wondering what to post or creating content for the sake of it. You know exactly what to share, and best of all, every post feels like a direct conversation with your ideal client – it never feels like wasted effort.
Confidently waving goodbye to your public health sector job knowing you’re on your way to building a wildly successful business. You open up your booked-out calendar every morning, all thanks to the magnetic pull of your social media presence.
No longer hoping for word-of-mouth referrals. Instead, you can rely on your social media to act as your unstoppable, 24/7 ambassador, bringing in clients even while you sleep.
Clients walking into your clinic fully trusting you and your expertise. They’ve seen your content and they’re already convinced they’re in the right hands. No hard selling, just genuine connections.
Having a reliable and proven strategy to grow a thriving clinic that gives you the financial freedom you dream of and deserve. You know how to get clients consistently and you can finally focus on your dreams, passions, and maybe even that dream holiday you’ve been putting off.
This is all possible when you follow a PROVEN system to turn social media into your own goldmine.

Introducing…
Dream Customer Attraction Method 2.0
Dream Customer Attraction Method (DCAM) 2.0 is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business. Updated for what’s working NOW in social media and based on evidence-backed strategies that TRULY WORK.

Everything you need to know from top to bottom and beginning to end is inside, so that you can:

Easily create social media posts that get ENGAGEMENT and CONSISTENT BOOKINGS, instead of wasting time creating content that gets ignored.
Set up a proven step-by-step system to convert scrollers into clients, so you can create financial freedom for your family.
Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patients by establishing trust and genuine connections. Get people to see you as the expert and as their trusted friend, so that they don’t want to book with anyone but YOU.
Do all this with a tribe of like-minded clinicians to cheer you on.
All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry…

Founders of a multi-million pound clinic
Trained 20k Practitioners in our training academy and online
Combined social media following of over 290,000
Here’s What’s Included:

Video Masterclasses
You’ll learn how to:

Set yourself apart and get attention from the right kind of followers.
Create content that makes people online gravitate towards you and want to book with YOU and no one else.
Create content that shows off your knowledge and expertise so that patients come to you already trusting you and ready for treatment.
Trigger people to actually book in, so that they’re not just seeing your content and scrolling on.
Plus 6 incredible bonuses:

The Purple Book
This is the marketing bible! This gorgeous book will be delivered to your home and includes all the course material from the video masterclasses in a book. And it’s got space for reflections in there so you can use it like a journal as well and it’s also a great accountability tool.

Content Cheat Cards
These cards are designed to make content creation feel FUN instead of feeling like a chore. There are 52 cards with step-by-step instructions and content ideas you can use. No more overthinking what to create – each content card gives you the hook, instructions about what to do, a call to action, and some fun tips to make your post even better.

30 Days Of Done-For-You Canva Templates
You don’t even have to think about what content to share – we’ve created one month’s worth of content that you can just plug and play easily with these beautiful templates. You can add your own touches to the templates using Canva and you’ve got an entire month of content ready to publish. And you get to reuse these forever.

Canva Mastery Course
Canva is an amazing and free online software you can use to easily create professional-looking content, even if you have absolutely no experience designing graphics. We’ve worked with a Canva expert and this course walks you through everything step by step, including editing the templates & designing your own content. You’re never going to need a graphic designer again after this.

Time-Saving Bible
I know that creating content can be really time-consuming, so this is a print-out you can refer to any time with 7 hacks that professionals use to save time when creating content. You’ll learn how to use ChatGPT to make creating content so much easier and faster, and some amazing apps you can use to save time.

Meet Miranda Pearce

Expert Marketing Advisor for thousands of Aesthetic Clinicians
Founded SkinViva Clinic in 2008 with husband Dr Tim Pearce (over 1,000 5 star reviews)
Successfully grew the business to over £3 million per year
Took Dr Tim brand from 5,000 – 37,000 Instagram followers in 18 months
Co-hosts the UK’s number 1 aesthetics podcast
Founded ‘Medical Aesthetics Mindset Warriors’ Facebook Group with 4,500+ members
DCAM 2.0 Aesthetics Marketing & Social Media By Tim Pearce, What Is It Included (Content Proof: Watch Here!)

Frequently Asked Questions:

Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
  - No coaching calls or scheduled sessions with the author.
  - No access to the author’s private Facebook group or web portal.
  - No entry to the author’s exclusive membership forum.
  - No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.