Barbara Minto – The Minto Pyramid Principle

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Barbara Minto – The Minto Pyramid Principle

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The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations.

The Minto Pyramid Principle® Concept

The Minto Pyramid Principle refers to a process for organizing your thinking so that it jumps easily off the page to lodge in a reader’s mind. It notes that people ideally work out their thinking by creating pyramids of ideas:

• Grouping together low-level facts they see as similar
• Drawing an insight from having seen the similarity
• Forming a new grouping of related insights, etc.

Extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. Communicating the thinking requires only that you guide the reader down the pyramid.

The technique applies to every type of document in which your purpose is to offer your thinking to a reader – email, 1-page memo, multi-page report, or formal slide presentation. It works equally for internal or external audiences, and regardless of medium or language. For this reason the Minto Pyramid Principle has become the de facto standard for all major consulting firms and professional organizations.

The Minto Pyramid Principle® Course

Barbara Minto holds an MBA from Harvard Business School. She personally conducts a 2-day live course worldwide, to groups of 10-14 within a company.

The course covers:

• The Basic Pyramid Concept – why the pyramid structure, its rules, and how the ideas within that structure relate vertically and horizontally
• How to Build a Pyramid – how to identify the reader’s question, and then use the pyramid rules to discover and organize the points needed to answer that question
• How to Look Critically at the Groupings – to make sure that when you say “There are three reasons for making this change,” there are in fact only three reasons, that you have identified the right three, and that you have drawn the appropriate insight from having identified them. (“There are three reasons” is not an appropriate insight!)
• How to Define a Problem – how to work out the reader’s question in complex situations, when the document has to explain both how a problem arose and how to resolve it
• How to Deal with Action Ideas – how to work out and present recommendations so that they provoke action and lead to change.

The course is also structured around the work of the people in the group. To this end, Barbara asks each person attending to send her in advance a lengthy sample of his work. She then reads these, draws pictures of their structures, develops new structures, and uses them as examples in the course.

The course includes an individual tutoring session with Barbara at the end of the formal sessions. She meets personally with each person for 45-minutes to help him apply the pyramid-building process to something he is about to write. It is this tutoring session that makes the technique “take”. Completing the tutoring sessions may require extra time on the following morning.

Barbara’s course is based on a similar course she developed and taught for several years at McKinsey & Company, Inc., the international management consulting firm. In addition to teaching McKinsey’s consultants and many of its clients, as well as members of the other major consulting firms, she has lectured at the Harvard, MIT, Stanford, Chicago, London and Manchester business schools, and at the State University of New York.

The Minto Pyramid Principle® Textbook

The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving (1996) explains a technique for working out your thinking on any subject, so that you can present it clearly to someone else. It explains:

• Why organizing your ideas into a pyramid structure will make them easy for someone else to grasp
• How to use the pyramid rules to help you discover and develop your thinking
• How to focus the thinking to be compelling to your audience.

The Minto Pyramid Principle® Self-Study Course

The Minto Pyramid Principle course is available for individuals as a self-study opportunity in two versions:

1. The video portion supplied in CD-ROM or DVD form, plus the book and workbook.
2. The New Minto Online Video Course is a 5 Part interactive course interspersed with videos and exercises. The Course takes approximately 12-16 Hours to complete. Included is a copy of The Minto Pyramid Principle Softcover Textbook. Upon completion of the Course, you may submit a writing sample to Barbara Minto for review.
   

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