Dan Kennedy – Marketing to Affluent Home Study Course

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Dan Kennedy – Marketing to Affluent Home Study Course

Experience explosive profits by learning to market your services and products to the NEW and also Fast-Growing Spending Class of Consumers. Learn where the affluent consumers are, just how to discover them as well as exactly how to re-position your business, items, solutions and also yourself to bring in clients that are least and last influenced by financial turbulence as well as eager to pay premium rates. Discover the combination to the vault as Dan shares the most effective strategies he’s improved over the years for drawing in and also maintaining upscale consumers, patients as well as customers.

After years of testing, tweaking as well as trial and error in his marketing laboratory, Dan S. Kennedy found the tricks that unlock the vault to basically endless treasures. In an unique session Dan exposed the secret formula he uncovered to locating and selling to the least and also last group of people impacted by price the Affluent.
Dan’s MOST Effective Tactics For Attracting Affluent Clients
Transform your business and life utilizing the tactics Dan uncovered from in-depth evaluated research study, experience in the real-world trenches, and his $50,000 each year budget for study on just how to market to the Affluent. Learn the magic language, trick to more accurate target marketing & the appropriate messages to utilize.
The Buyer Behaviors and also Emotional Triggers of the Expanding Mass-Affluent & Ultra-Affluent Market
Recognize the one-of-a-kind psychology, buying objectives, decision-making elements, and also reasons the upscale favor one seller over an additional whether for grocery stores as well as dry-cleaning or investing guidance or luxury items and experiences. Reveals you just how to leave your very own means and get in sync with the Affluent Buyer.
The Real World Practical Examples as well as strategies
Usage strategies from diverse real-life instances to relate to your business as well as watch your earnings soar. Includes actual examples from Disney, Bo-Flex, Land Rover, American Express, Playboy, Cadillac, Google, Warren Buffet, Flex Jets and also even more. Exposes their strategies for just how they bring in the Affluent, just how they offer price, and also how they extract optimal profits from their business.

WHAT YOU LEARN FROM DAN KENNEDY – MARKETING TO AFFLUENT HOME STUDY COURSE :

1.Your Introduction to Digital Marketing – It’s Not Just A Bunch Of Acronyms!

The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You’ll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.

2. Tracking and Measuring Your Marketing Efforts – Get This Right And You Can’t Go Wrong

This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you’ll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs

3.Effectively Reaching Your Target Market – First Impressions Make Or Break You

Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.

4.The Importance of Mobile – First Impressions Make Or Break You

Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson we will look at important mobile info, the difference between “responsive” and “mobile-friendly”, tools to improve mobile speed and recommendations for an optimised mobile site.

5. Free Digital Marketing Options – No Budget, No Problem

Not every business has a big budget to dedicate to paid marketing and therefore need to ensure their free marketing works as best as it can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.

6. The World Of Google Ads – An Introduction

Google’s suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns. 

7. Making Paid Social Work For You

Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you’ll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and understand the basics of LinkedIn and Twitter. 

8. Creating A Digital Strategy

The final lesson in this module combines the learnings from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you’ll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.

About Dan Kennedy,

Kennedy’s writing first gained attention at McSweeney’s, a literary website and quarterly journal. He started performing on stage with New York-based storytelling collective The Moth in 2000, going on to become a host of the popular live events and instrumental in developing The Moth podcast. In 2018, Wired Magazine celebrated the 10th anniversary of the podcast in a profile outlining its rise from two thousand subscribers to forty-six million downloads per year. In 2019, the podcast was downloaded 71 million times.

In 2003 Kennedy published his first book, Loser Goes First: My Thirty-Something Years of Dumb Luck and Minor Humiliation, with Random House. A memoir followed in 2008 entitled Rock On: An Office Power Ballad, which the New York Times described as “…a succession of gently mordant vignettes, with hilariously spot-on asides about media image-making”. He discussed the book, and his time working for Atlantic Records in New York, with Terry Gross on NPR’s “Fresh Air”. Kennedy’s debut novel American Spirit was released in 2013, receiving the coveted starred review from Publishers Weekly, which heralded the book as having, “…far surpassed the creation of character and conjured an entity so alive in its knowledge of impending death that we’re captured in a new idea of what it’s like to live. Kennedy’s work has appeared in GQ Magazine and on the Peabody Award winning Moth Radio Hour, and has been published in multiple literary anthologies in Europe and the United States.

In 2015 Kennedy began writing in television and film, and has sat on the judging committees of the PEN America Jean Stein Grant for Literary Oral History, and the Writers Guild of America East “Made in New York” Fellowship Program.

There should be no confusion between his published works and certain/any non-fiction sales or financial advice books, as he has authored none, is not referenced in any such works, does not in any way endorse said works, and claims no legal responsibility for the advice given there in.

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