Greoffrey A.Moore & Paul Johnson – The Gorilla Game (Revised Ed.)

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Greoffrey A.Moore & Paul Johnson – The Gorilla Game (Revised Ed.) download , Greoffrey A.Moore & Paul Johnson – The Gorilla Game (Revised Ed.) review ,Greoffrey A.Moore & Paul Johnson – The Gorilla Game (Revised Ed.)  free

Greoffrey A.Moore & Paul Johnson – The Gorilla Game (Revised Ed.)

• Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000

• Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today

• $10,000 invested in Yahoo! in 1996 would today be worth $317,000

How do you get in on those deals–especially if you’re not a Silicon Valley insider? How do you buy the high-tech win-ners and avoid the losers? How do you find the Yahoo!s, Microsofts, and Ciscos of tomorrow?

The answers are here, in this newly revised edition of the national bestseller The Gorilla Game. The book reveals the dynamics driving the market for high-tech stocks and out-lines the forces that catapult a select number of compa-nies to “gorilla” status–dominating the markets they serve in the way that Yahoo! dominates internet portals, Microsoft dominates software operating systems, and Cisco dominates hardware for data networks.

Follow the rules of The Gorilla Game and you will learn how to identify and invest in the “gorilla candidates” early on–while they are still fighting for dominance, and while their stocks are still cheap. When the dust clears and one company clearly attains leadership in its market, you’ll reap the enormous returns that foresighted investors in high-tech companies deserve.

This new edition of The Gorilla Game has been updated and revised throughout, with new focus and new insights into choosing the internet gorillas–the companies that are destined to dominate internet commerce.

Bestselling author Geoffrey A. Moore is one of the world’s leading consultants in high-tech marketing strategy. Here you’ll find his groundbreaking ideas about tech-nology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consul-tant and highly successful private investor. Together they have discovered and played the gorilla game and now give readers the real rules for winning in the world of high-tech investing.

Step by step you’ll learn how to spot a high-tech market that is about to undergo rapid growth and development, how to identify and spread investments across the potential gorillas within the market, and how to narrow your investments to the single, emerging leader–the gorilla–as the market matures.

High-tech investing can be extremely risky, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead start capitalizing on untold profits. Personal wealth is only a gorilla game away.

Editorial Reviews

Amazon.com Review

Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can’t help but be dismayed at their extreme volatility–it’s not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the “gorilla game.”Moore’s previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example, “the chasm,” the “bowling alley,” and the “tornado,” where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, and applies them to the task of finding gorilla stocks–ones that dominate their market niches. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who’s a fan of Moore’s earlier work will find exciting and profitable. This revised edition, published a year and a half after the first, includes a new chapter on valuing Internet stocks. –Harry C. Edwards

Review

“Eight hundred pounds of good investment advice! I wish I had had this book and its investment philosophy twenty years ago.” — Sandy Robertson, chairman, Robertson Stephens Divisionof BancBoston Robertson Stephens

“High-tech is a particularly treacherous area for investors. The Gorilla Game gives investors a powerful framework within which to develop investment strategies.” — Alfred R. Berkeley III, president, The Nasdaq Stock Market, Inc.

“If you have more than a passing interest in high-tech investing, you ought to find this an indispensable and highly readable guide…It also provides a conservative, risk-averse framework for buying and selling these stocks based on fundamental changes in the marketplace.” — Motley Fool

“There are many high-quality books on technology markets and many on finan-cial markets. However, The Gorilla Game is the first book to accurately bridge both disciplines. The combination is potent. Do not invest in tech stocks with-out reading The Gorilla Game.” — Bill Gurley, partner, Benchmark Capital

“This new book is a must-read for growth investors…These authors bring to the game an unusual combination of credentials–practical and successful investing, academic experience, and consulting work with some of the largest tech firms. So they have been able to summarize and explain the essence of technology investing better than any other attempt we have seen.” — Smart Money
About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Product details

Publisher ‏ : ‎ Harper Business; Revised, Subsequent edition (August 25, 1999)
Language ‏ : ‎ English

About the author

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s latest business-related work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.

In a significant departure from Moore’s lifetime of business-related consulting, Moore uses his expertise at creating frameworks and applies it to the meaning of life itself and the big question, “What is going on?”. His latest book, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, offers readers a complete look at how the universe has evolved and our ethical place within it. As Moore says in the book, “Our core sense of good and bad does not come from above. It is neither transcendent nor divine. Rather, it is inherent in our mammalian upbringing.”

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

About the author

Paul Johnson runs Nicusa Investment Advisors, an advisory firm focused on helping CEOs and Boards of Directors deal with strategy, capital allocation, shareholder value creation, and corporate communication. Paul applies his 30 years of experience as an investment professional, combined with his more than 20 years as a business school professor, to help senior managers sort through these critical strategic issues.

Paul is an Adjunct Professor at Columbia Business School, where he has taught 35 courses since 1992 on securities analysis and value investing to more than 1,500 students. Paul was given the Commitment to Excellence award by the 2016 Executive MBA graduating class in recognition of his outstanding commitment to their educational experience. Paul is also an Adjunct Professor at the Fordham University Graduate Business School, where he teaches a Seminar in Value Investing and was appointed as a Fellow to the Gabelli Center for Global Security Analysis at Fordham University in August 2015.

Paul is co-author with Paul Sonkin of Pitch the Perfect Investment, The Essential Guide to Winning on Wall Street, scheduled to be published in early 2017. Paul is a contributing annotator to The Most Important Thing Illuminated, by Howard Marks, and co-authored the history of value investing in Columbia Business School: A Century of Ideas, a book celebrating the school’s 100-year anniversary. Paul is also co-author of The Gorilla Game, Picking Winners in High Technology, which reached Business Week’s best seller list and was the number one best-selling investment book on Amazon.com for several weeks in 1998.

Paul has an MBA in Finance from the Executive Program at the Wharton School of the University of Pennsylvania, and a B.A. in Economics from the University of California, Berkeley.

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