The Influencer Marketing Blueprint – Standard(Course Videos Only)
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The Influencer Marketing Blueprint – Standard(Course Videos Only)
The Influencer Marketing Blueprint – Standard
Course Videos Only
Contents
How Do I Start In Influencer Marketing?
Product seeding is the foundation of ALL influencer Marketing. If that’s true, how you go about building that foundation is very important. Welcome to the beginning of our influencer blueprint.
- What Is Product Seeding?
- Seeding Is Your First Impression
- Building A Core Community – How To Break Into A Category
- Who To Seed & How To Know They Are The Right Fit
- How To Get An Influencer’s Address
- How To Create An Unboxing Experience
- MightyScout – How To Track Organic Posting From Seeding
- How To Take The Next Steps With Your Influencers
Influencer Strategy 101
Who, Where, and How do I pick influencers? How you do this will determine what influencers you choose and ultimately, the ROI you receive.
- How Influencer Marketing Can Go Wrong
- Micro, Macro, Celebrity? Who Should I Pick?
- Philosophy Of Influencers – How To View Them
- How To Find Influencers – What Tools Are There?
- How To Analyze An Influencer – The Authentic Test
- Inside My Mind – What Influencers I’d Pick Based On Industry
Best Practices To Ensure Success
You can have the best strategies and influencers in the world but if you don’t know how to do these lessons well, you could end up not getting what you want or in a legal battle. This section is the actual day-to-day work and process of influencer marketing.
Negotiation, contracting, and pricing for influencers.
- How To Outreach To An Influencer (For Contracting)
- 4 Guidelines To Negotiate Effectively
- Influencer Pricing – What Do I Pay Them?
- 3 Critical Things To Include In Your Influencer Contracts
- How To Draft A Creative Brief
- Recap & Intro To Taylor
Influencer Generated Content
- Introduction to Influencer Generated Content (IGC)
- IGC Creation Best Practices
- Creating A Customer Journey
- How To Implement IGC Ad Creative
- Measuring IGC Performance
- IGC Performance-Based Deals
Influencer Organic Social Posts Vs. Influencer Whitelisting (Sponsored Ads)
- Comparing Reach, Engagement, & Frequency
- Comparing The Customer Journey
- Comparing Costs & Return on Investment
- Comparing Visible Metrics of a Macro Influencer Activation
Set Up & Scale Influencer Paid Media Funnels
- Influencer Whitelisting Account Set Up
- How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 1
- How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 2
- Building Influencer Audiences to Target
- Influencer Lookalike Audiences
- Influencer Whitelisting Full Funnel Buildout
- Macro & Micro Influencer Paid Media Funnel
- Budgeting Influencer Whitelisting Ad Spend
- How to Write Influencer Whitelisting Ad Copy
- Influencers As Customer Service Reps Via Whitelisting
- Influencer Whitelisting: Who’s Better? Macro or Micro Influencers?
Frequently Asked Industry Questions
Taylor and Cody discuss common one-off questions they get asked about influencer marketing.
- Studio Shoot vs. Influencer Generated Content
- How Do I Calculate My Influencer Marketing Budget?
- What About Rev-Share or Brand Equity Deals?
- How Do I Negotiate & Structure A Contract With A Flag Bearer (Macro) Influencer?
- How Long Will Instagram Be The Market Leader For Influencer Activations?
- Does Influencer Marketing Work For Business-to-Business (B2B)?
- Can I Expect Sales To Come From Influencer Organic Posting?
- Should I Hire An In-House Employee Or An Agency?
- Can You Walk Me Through A Case Study?
Frequently Asked Questions:
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- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
- No coaching calls or scheduled sessions with the author.
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- No entry to the author’s exclusive membership forum.
- No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, Item do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
- Innovative Business Model:
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