Abby Glassenberg – Email Marketing for Crafters

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Description

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Abby Glassenberg – Email Marketing for Crafters

  • 24 Video lessons in HD
  • 4h 48m of class content
  • Exclusive bonus content

LESSONS

1. Email Marketing For Crafters Intro
2. Why Does Email Work?
3. An Email List Is An Important Business Asset
4. Software Is The Solution
5. My Newsletter Story
6. Advertising Is Annoying
7. Your Email Is A Gift
8. Market Research
9. Identify Your Why
10. Give, Give, Take: Make A Value Exchange
11. Exploring Content Type
12. Case Study #1: Abby Glassenberg Design
13. Make It Exclusive
14. Accuracy Is Key
15. Templates & Branding
16. Think About Length
17. Subject Lines
18. Call To Action & The P.S
19. Write Back, Okay?
20. Case Study #2: Ann Wood
21. Autoresponders
22. Build Your List & Keep It Lean
23. Case Study #3: Indiesew
24. Game Plan For The Holidays

CLASS DESCRIPTION

Craft Emails That Facilitate Genuine Connection.

A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg. Abby is a sewing pattern designer, craft book author, teacher, and writer. In this class, she’ll share what she has learned about creating emails that facilitate genuine connection between you and your readers. You will:

  • Explore the best email software options
  • Identify content that engages your subscribers
  • Decide how often to send your newsletter and how long it should be
  • Learn the “give, give, take” approach and how it can work for you
  • Develop tactics to get people to open your email and act on it
  • Find out how to grow your list and keep it healthy

Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics.

Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.

ABBY GLASSENBERG

Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals. Abby has an undergraduate degree in history from Johns Hopkins and a master’s degree in education from Harvard. She lives in Wellesley, Massachusetts with her husband and three daughters.

Frequently Asked Questions:

  1. Innovative Business Model:
    • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
  2. The Legal Landscape: Yes and No:
    • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
  3. Quality Assurance: Unveiling the Real Deal:
    • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
      • No coaching calls or scheduled sessions with the author.
      • No access to the author’s private Facebook group or web portal.
      • No entry to the author’s exclusive membership forum.
      • No direct email support from the author or their team.

    We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

  • Firstly, item is not as explained
  • Secondly, Item do not work the way it should.
  • Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.

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