Dan Kennedy and Bill Glazer – Marketing Blueprint

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Dan Kennedy and Bill Glazer – Marketing Blueprint

BILL GLAZER’S UNBEATABLE FORMULA FOR CREATING AND WRITING A NEWSLETTER THAT ACHIEVES ALL ITS GOALS
Create a super-effective newsletter that gets opened and read. Covers how to start from scratch or if you already have a newsletter, you’ll find plenty of tips on how to make it substantially more effective.

THE PROS AND CONS OF A PRINT NEWSLETTER VERSUS AN E-NEWSLETTER
Bill’s common sense recommendation as to the best strategy to adopt. His advice might surprise you and change your entire strategy moving forward. Plus you’ll get a smart formula for even better success.

BILL’S WINNING NEWSLETTER CONTENT STRATEGY
Avoid the biggest mistake people make when it comes to newsletter content — including a common mistake people make regarding the opening article of their newsletter. Learn about the three types of newsletter content and Bill’s formula for coming up with the ideal mix of each.

FIVE ADVANCED NEWSLETTER CONTENT STRATEGIES ADVANCED STRATEGIES
that will not only keep your readers reading every month, but will make them read each issue more carefully. Includes real examples so you can see the strategies in action.

BILL’S ENTIRE NEWSLETTER BLUEPRINT PRESENTATION
Bill’s powerful and eye-opening formula for developing a newsletter that creates a solid bond of trust with prospects and clients alike. The Newsletter Blueprint consists of one DVD, one audio CD plus a full transcript with examples for easy study and review. This resource has been newly released as an online training course for 2012.

“Newsletters are the most powerful media that you can possibly be using to grow your business,”

— so says marketing specialist Bill Glazer. Bill came to that conclusion after reviewing over 1113 newsletters, reading countless books on the subject and writing or publishing over a dozen newsletters over the span of his career. Introducing

About Dan Kennedy,

Kennedy’s writing first gained attention at McSweeney’s, a literary website and quarterly journal. He started performing on stage with New York-based storytelling collective The Moth in 2000, going on to become a host of the popular live events and instrumental in developing The Moth podcast. In 2018, Wired Magazine celebrated the 10th anniversary of the podcast in a profile outlining its rise from two thousand subscribers to forty-six million downloads per year. In 2019, the podcast was downloaded 71 million times.

In 2003 Kennedy published his first book, Loser Goes First: My Thirty-Something Years of Dumb Luck and Minor Humiliation, with Random House. A memoir followed in 2008 entitled Rock On: An Office Power Ballad, which the New York Times described as “…a succession of gently mordant vignettes, with hilariously spot-on asides about media image-making”. He discussed the book, and his time working for Atlantic Records in New York, with Terry Gross on NPR’s “Fresh Air”. Kennedy’s debut novel American Spirit was released in 2013, receiving the coveted starred review from Publishers Weekly, which heralded the book as having, “…far surpassed the creation of character and conjured an entity so alive in its knowledge of impending death that we’re captured in a new idea of what it’s like to live. Kennedy’s work has appeared in GQ Magazine and on the Peabody Award winning Moth Radio Hour, and has been published in multiple literary anthologies in Europe and the United States.

In 2015 Kennedy began writing in television and film, and has sat on the judging committees of the PEN America Jean Stein Grant for Literary Oral History, and the Writers Guild of America East “Made in New York” Fellowship Program.

There should be no confusion between his published works and certain/any non-fiction sales or financial advice books, as he has authored none, is not referenced in any such works, does not in any way endorse said works, and claims no legal responsibility for the advice given there in.

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