Dan Kennedy – Make ‘Em Laugh & Take Their Money

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Dan Kennedy – Make ‘Em Laugh & Take Their Money

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage–for any speaker, salesman or writer.”
Drawn from 30 years’ experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone–amateur–or pro–who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you’ll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you’re not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

From the author. . .
“I first titled this book “Mugging for Fun and Profit,” but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title ‘Use Your Noodle To Get The Boodle,’ which Hill transformed to ‘Think And Grow Rich.’ Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit ’em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make ’em laugh.

About Dan Kennedy,

Kennedy’s writing first gained attention at McSweeney’s, a literary website and quarterly journal. He started performing on stage with New York-based storytelling collective The Moth in 2000, going on to become a host of the popular live events and instrumental in developing The Moth podcast. In 2018, Wired Magazine celebrated the 10th anniversary of the podcast in a profile outlining its rise from two thousand subscribers to forty-six million downloads per year. In 2019, the podcast was downloaded 71 million times.

In 2003 Kennedy published his first book, Loser Goes First: My Thirty-Something Years of Dumb Luck and Minor Humiliation, with Random House. A memoir followed in 2008 entitled Rock On: An Office Power Ballad, which the New York Times described as “…a succession of gently mordant vignettes, with hilariously spot-on asides about media image-making”. He discussed the book, and his time working for Atlantic Records in New York, with Terry Gross on NPR’s “Fresh Air”. Kennedy’s debut novel American Spirit was released in 2013, receiving the coveted starred review from Publishers Weekly, which heralded the book as having, “…far surpassed the creation of character and conjured an entity so alive in its knowledge of impending death that we’re captured in a new idea of what it’s like to live. Kennedy’s work has appeared in GQ Magazine and on the Peabody Award winning Moth Radio Hour, and has been published in multiple literary anthologies in Europe and the United States.

In 2015 Kennedy began writing in television and film, and has sat on the judging committees of the PEN America Jean Stein Grant for Literary Oral History, and the Writers Guild of America East “Made in New York” Fellowship Program.

There should be no confusion between his published works and certain/any non-fiction sales or financial advice books, as he has authored none, is not referenced in any such works, does not in any way endorse said works, and claims no legal responsibility for the advice given there in.

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