Dan Kennedy – The Direct Mail Solution
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Dan Kennedy – The Direct Mail Solution
More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that “delivers the best ROI for customer acquisition and retention” by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today’s online marketing funnels. Benefiting from the authors’ combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
About Dan Kennedy,
Kennedy’s writing first gained attention at McSweeney’s, a literary website and quarterly journal. He started performing on stage with New York-based storytelling collective The Moth in 2000, going on to become a host of the popular live events and instrumental in developing The Moth podcast. In 2018, Wired Magazine celebrated the 10th anniversary of the podcast in a profile outlining its rise from two thousand subscribers to forty-six million downloads per year. In 2019, the podcast was downloaded 71 million times.
In 2003 Kennedy published his first book, Loser Goes First: My Thirty-Something Years of Dumb Luck and Minor Humiliation, with Random House. A memoir followed in 2008 entitled Rock On: An Office Power Ballad, which the New York Times described as “…a succession of gently mordant vignettes, with hilariously spot-on asides about media image-making”. He discussed the book, and his time working for Atlantic Records in New York, with Terry Gross on NPR’s “Fresh Air”. Kennedy’s debut novel American Spirit was released in 2013, receiving the coveted starred review from Publishers Weekly, which heralded the book as having, “…far surpassed the creation of character and conjured an entity so alive in its knowledge of impending death that we’re captured in a new idea of what it’s like to live. Kennedy’s work has appeared in GQ Magazine and on the Peabody Award winning Moth Radio Hour, and has been published in multiple literary anthologies in Europe and the United States.
In 2015 Kennedy began writing in television and film, and has sat on the judging committees of the PEN America Jean Stein Grant for Literary Oral History, and the Writers Guild of America East “Made in New York” Fellowship Program.
There should be no confusion between his published works and certain/any non-fiction sales or financial advice books, as he has authored none, is not referenced in any such works, does not in any way endorse said works, and claims no legal responsibility for the advice given there in.
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