Troy Dean – Agency Mavericks – The Paid Discovery Method

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Troy Dean – Agency Mavericks – The Paid Discovery Method

The New Way To Land High Paying Clients Faster

Discover This Secret Framework That Puts an End to Free Discovery Calls, Slashes Price Resistance, & Gives You The Skills, Knowledge & Confidence to Finally Charge What You Are Worth!

How would you like to learn how to put an end to..

• Dead-end discovery calls.
• Price shopping from prospects.
• And unpredictable yo-yo revenue months.

Even if you’re a smaller agency making less than $20K per month?

Well if so you’re definitely in the right place.

In The Next Ten Minutes, I’ll Show You How Dozens Of Agency Owners (just like you) Are Finally Closing Premium Priced Packages With Conversion Rates Of Up To 85%.

And this is perfect for you if…

✅ You want to escape feast-famine revenue cycles that inevitably comes with relying on referrals, chasing dead leads and random acts of marketing.

✅ You want results fast & don’t want to wait around for months before something finally happens.

✅ You’re fed up with disrespectful prospects ghosting, scope creeping and forcing you to charge criminally low prices to win their business.

✅ You want an easy solution to eliminate unforeseen tire-kickers on discovery calls and get paid to talk business with serious customers.

✅ You want to set you and your family up with a business that gives you the FREEDOM to work wherever, whenever and with WHOEVER you desire.

So how is this all possible?
Let me explain.

If you’re like most agency owners…

Chances are your days are filled with an overwhelming to-do list.

All the weight is on your shoulders.

There’s monumental projects to organise.

You got to keep clients happy.

You have to deliver outstanding work.

Let alone find time to scale your agency so it’s not just you doing everything.

The trouble is…

Most would agree that these days, it’s getting harder to scale and lockdown prospects who are serious about doing business.

Why?

Well since the pandemic there’s been a surge of new & inferior competitors stealing business with criminally low prices.

Many great agency owners who were once thriving are starting to feel its effects.

And if you’re like most agency owners I speak to…

There’s one major challenge that’s causing lots of headaches.

It’s prospects who are notorious for price shopping you on lengthy, dead-end discovery calls.

Maybe you can relate to this?

Think back to your last discovery call where you thought you had it in the bag.

Perhaps you got along really well.

They liked your ideas.

And they sounded enthusiastic when they asked you to send a proposal with all the details.

Only to never hear back from them. They’ve ghosted you and you’re unsure why.

And while it’s not personal…

It’s interrupted your day. It’s interrupted your momentum.

And it’s easy for your confidence to take a hit after a streak of these.

So how would you like to put an end to all this frustration?

How would you like to learn how to systematically, predictably and profitably close up to 85% of your discovery calls…

Get paid for that discovery call.

And have the confidence to prescribe premium priced packages ranging from $5000, $10,000 even $30,000!

✅ Without spending hours learning a new sales system.

✅ Without sounding pushy.

✅ And without playing the ‘numbers game’ by getting on countless discovery calls with mildly interested prospects.

So what’s the solution?

Well it’s a cutting edge system we’ve tested and refined with our Mavericks Club members.

And are now launching to our general list for the first time.

It’s an entirely new way to get clients happy to pay premium rates…

And also set you up for months of work.

MODULE 1 The Ultimate Guide To Selling Paid Discovery Calls Superclass.

From the first point of contact to money in the bank. I guide you through step by step and word for word to help you land your first (or next dozen) paid discovery calls.

You’ll get my field tested scripts and a full video breakdown so you can start implementing on your next client opportunity.

Now the secret to selling Paid Discovery calls without wasting your time on lengthy one hour calls…

Is with something called the Triage call, I’ll cover what this is in just a moment.

In the mean time, here’s what you’ll discover inside of module 1 to help you actually SELL the Paid Discovery.

• From first contact to money in the bank. All the scripts you need to guide prospects to your first (or next dozen) paid discovery calls.
• How to say goodbye to dead-end hour-long discovery calls on your first meeting with prospects. Implement this short, sharp 15 minute triage call to slash tire-kickers and only accept high-value clients (without derailing your day).
• The secret words and vocal tools used to bridge the right person from triage to your first $500 paid discovery call. Use this magical transition to make the sale a forgone conclusion…without being pushy.

Now you might be wondering..

How do you go from quickly qualifying leads all the way to prescribing high quality clients months of work?

Well it’s the 3 part framework I mentioned just before.

You simply…

Triage. Plan. Prescribe.

Now because this is an entirely new way of qualifying and closing leads..

As I explain the entire framework for you, I’ll also show you all the tools, scripts and assets you’ll get when you invest today.

And I’ll show you how it all makes sense to you and your agency.

Let’s quickly go over how the PDM actually works.

Step 1. Triage

This is how you put an end to hour-long discovery calls that interrupt your day.

Plus it stops you getting ghosted by clients you thought were ‘in the bag’.

These are short sharp calls that quickly filter out all the energy sucking leads and leaves you with only the most qualified prospects.

The best part is…

When done correctly…

These calls are no longer than 15 minutes and there’s no tedious proposal writing involved.

Just a simple bridge to a low risk $500.00 offer that makes selling future premium price packages a hell of a lot easier.

This is how Karl went from working till 11PM most work days…trying to pay the bills for his newborn on the way…

To now enjoying his first $50,000.00 month, saying goodbye to working insane hours and clocking off at 5PM each day to spend time with his partner.

Now you might be wondering…

What does a Paid Discovery call look like?

Here’s what you’ll discover inside module 2.

MODULE 2 How To Prepare For A Paid Discovery & Look Like Pro…
Even If You’ve Never Run A Mini-Consult Before!

This is where the rubber hits the road, so make sure you pay attention to this.

This one small tweak could mean a massive difference to your bottom line and eliminate hours from your current sales process.

Because frankly, not many other agencies are doing this right now.

They’re all competing on price and they’re all giving away their ideas for free on their discovery calls.

This is where we flip the whole model on its head.

This is where we get prospects to pay you for your advice and your ideas.

And ultimately set you up to implement months of work laid out for them.

It’s Step 2. Plan

So here’s how you’ll do it inside of module 2.

• The 18 point checklist to ensure there’s absolutely no hiccups or hidden surprises on the Paid Discovery. Squash any embarrassing problems before they happen with this preparation checklist (easy to use checklist found on page 4 of the Playbook).
• How to seamlessly turn a verbal ‘yes’ into a paid discovery and lock-in a commitment with this email. The best part is this step removes any awkward conversation to organise your recommendation follow-up ‘pitch’ call (you’ll find this great tip on video 3).
• Look like a pro with these beautiful 48-page fill-in-the-blanks presentation slides. If you ever get stuck in your presentation, these convenient slides not only look great, but serve as your trusty back up if things get hairy (instantly download these slides in module 2).
• The ultimate workbook that guides you step by step to be an overnight rainmaker for your clients upcoming paid discovery. Don’t stress if you’re unsure how to prepare, this workbook has all the answers (you’ll be needing this on page 10 of the Playbook).
• What to do if this is your first time running a mini-consult like the paid discovery. This script helps delegate bandwidth sucking tasks (like note-taking) to your clients and keeps you in the zone. Perfect if you’re NOT a multi-tasker!
• What every agency owner must do now to secure 12 months of work with new clients. Without this critical step, prospects will rob your ideas and move onto your competitors (secrets revealed on page 6 of the Facilitator Handbook).
• Never be a victim to competitors weaseling you down on price again. Discover how to get paid to do all the project planning + prep BEFORE the grunt work and get clients to stick around for the long term.

But Troy, Why Would Anyone Ever Pay Me $500 For A Paid Discovery When They Can Get It From My Competitors For Free…?

I’m glad you asked!

We all know that people who invest, pay attention.

And right now it pains me to see so many brilliant agency owners…

Who’ve spent tens of thousands of dollars and countless hours educating themselves to perfect their craft…

Only for me to hear the same story over and over inside our Mavericks Club.

These agency owners thought they gave a bunch of ‘value’ on the call…

They thought they impressed the prospect with their strategy.

They get their hopes up, writing the proposal.

Perhaps even telling their spouse there’s good news around the corner.

The prospect then vanishes without a trace.

And six months later the stunned agency owner see’s THEIR IDEAS were robbed by the prospect.

The entire strategy they laid out on the free discovery call is now on this prospects website.

It’s deflating and incredibly frustrating.

The good news is, this is where we can put that all behind you, wipe the slate clean and start a bright new chapter in your business.

So let’s get into how a paid discovery actually works…

Why they’re so effective at preselling the client on much bigger projects in the future.

And all the tools to give you skills, knowledge and confidence to pull it off with style.

Make no mistake…

Well we can all agree that the top professionals get paid to THINK.

Accountants, lawyers, brain specialists…

They all get paid to lay out a plan for their clients before they go off and do the grunt work.

So why can’t you do the same?

And that’s the beautiful thing about the PDM system…

It positions you as an invaluable strategist to your prospects.

It accelerates the foundation of trust.

And best of all…

You get PAID for something that everyone else hands out like free samples to window shoppers with no intent to move forward.

Just imagine what a difference that could make to how you spend your time qualifying leads.

Now don’t worry if the idea of being a strategist sounds a little scary.

We’ve laid it all out for you to lead a paid discovery session step by step.

This is how we’ll turn you into a trusted advisor for your attendees and position you as the suitable choice to carry out their success road map.

MODULE 3 How To Facilitate Your First Paid Discovery & Position Yourself As Your Client’s Lucky Rainmaker.

Module 3 is all about running and facilitating the paid discovery that ultimately sets you up for future work.

And to make things easier and to make it obvious you’re a professional who knows what they’re doing.

We’ve given you the accompanying slides, client worksheets… even the exact ClickUp process we use…

So here’s how we’ll transform you into an overnight strategist inside Module 3.

• 3 Secret ways to make the perfect first impression with heavy-hitter clients on your initial paid discovery session. This hooks your new client’s attention and accelerates the critical trust building window in the first 5 minutes (find this cracking tip in video 1).
• How to tee-off your paid discovery so that clients immediately see themselves working long term with you. Follow this easy framework to explain with crystal clear clarity the session’s agenda (all explained on page 4 of the Facilitator Handbook).
• 5 Project Profiling Questions that takes the guesswork out of spotting what your client really needs (while you look like a pro who knows what they’re doing).
• Compel future prospects to hire you immediately after laying out this 12 month profit-plan. Execute these ‘magic moments’ throughout the paid discovery and watch as prospects love the idea of paying you to fulfill the plan (discover how on video 2).
• Invisible client-red-flags they’ll never admit which expose their dangerous flaws to your agency. Scan your next prospect with this and dodge future train-wreck scenarios (you won’t want to miss this on page 9 of the Facilitator Handbook).
• Build impressive case studies the first time you put your work to the test after the paid discovery. See how to knock your projects out of the park by pinpointing your clients hot-to-buy customers with these avatar questions (discover the secrets on page 10 of the Facilitator Handbook).
• Ward off pesky clients red-tapping your ideas and questioning your every move. If you’ve ever had to battle with clients to green light something basic…this positioning strategy turns the tables in your favour (you’ll need this beauty on page 11).
• Avoid the ‘yes-man trap’ and stop getting blamed for the client’s terrible ideas (ignore this one at your peril on video 3).
• Wow your paid discovery attendees by guiding them through this fill-in-the-blank marketing plan.Even if you don’t consider yourself a grand strategist, these prompts make it look like you are! (All revealed on page 13 of the Facilitator Handbook).
• How to position yourself as an indispensable marketing strategist that makes it clear to the client you’re their lucky rainmaker. If you regularly need to bow down to your competitors’ crap pricing…you won’t recognise your business in 6 months if you change this one thing (see this magic tip inside video 4).
• Eliminate being held by client ‘revision-ransom’ and get paid on time. With these customer profile questions, you’ll deliver exactly what the client wants the first submission (save yourself months of misery on page 13 of the Facilitator Handbook).
• Blow away your clients with insane value and profit-problem solving skills. Discover how to pinpoint weak marketing points that are low-time investment, massive upside potential by following these customer journey questions. These make you look like a GENIUS (you won’t want to miss this on page 15 of the Facilitator Handbook).
• How to spot hidden profit opportunities in your client’s business so you look like a marketing genius! This almost guarantees the client gives you more high-value work (you’ll surprise yourself how simple this is on video 5).

Now you might be thinking…
Well that’s all great.

But how is charging a one-time $500 product going to…

• Slash my working hours?
• Scale my agency?
• And actually make a significant impact on my bottom line?

Well this is where things get really interesting.

This is how you pre-sell the prospect on working with you and get them ignoring all other cheaper and inferior competitor options.

Step 3. Prescribe

The reason why the paid discovery works so well is because it’s a low risk, low cost investment with massive value to the client.

They’re getting a full road map that points them in the exact direction to their goals.

While you’re getting paid to dramatically demonstrate your talents and how you can solve their problems.

So why is this a good thing for you?

Not only does it establish you as a smart, trusted advisor and authority.

• You’re planting seeds with what it’s like to work with you.
• You’ve gotten them emotionally invested and excited for what the vision of their business looks like.
• And best of all they’ve already trusted you to hand over a small amount of money for our advice.

It also makes the big ticket implementation upsell much easier.

Because they’ve seen you in action and feel comfortable that you’re the one to get it done.

Are seeing fantastic conversion rates AFTER they’ve walked their clients through the PDM and laid a full road map for their future success.

And what’s better still.

Because you’ve laid out for them what each step in their scaling journey looks like…

It makes total sense for the client to continue working with you after your initial project.

As you can see…

Starting with the Paid Discovery is one of the smartest ways to connect, persuade and ultimately sell more prospects into premium price packages.

All while creating future work opportunities for your agency.

So how do you go about prescribing clients future work inside of your road map…

And then naturally segue into a one sentence close?

We’ve laid it all out for you inside of…

MODULE 4 How To Get The Client Eager To Implement Your 12 Month Road Plan And Hire You To Do It!

Now here’s where module 4 gets really interesting.

Even if you don’t see yourself as a silver tongued sales person…

After you follow the steps inside of module 4 on your next Paid Discovery session…

And your client sees an exciting vision laid out before their eyes.

It makes the implementation upsell as simple as saying…

Would you like my help implementing this?

Worst case scenario, they say no. You’ve been paid fairly for your time and you have a lead to follow up on in a few months time.

Best case scenario.

They say yes.

You continue to build the relationship with them.

And this client not only provides an impressive lifetime customer value..

They can turn into your best business generators & referrers.

So how do we do this?

Here’s you’ll pull it off with style inside of module 4.

• The 101 word email that gets the client primed to implement your plan. Copy + paste this script to lockdown the client + get hired to fulfill the work (see how easy it is on page 17 of the Playbook).
• Make it extremely easy for the client to green light your ideas. Follow this easy to understand 1-Page Executive Summary so the client feels you’ve over delivered and justify hiring you (this sets your close up to be dead-easy on page 14 of the Playbook).
• Word-for-word how to close your Paid Discovery client into months of future work. This script is responsible for those crazy conversion rates you’ve seen today (get your hands on this nugget on page 17 of the Playbook).
• What never to say if you want paid discovery clients to back your ideas and hire you on the spot (great sales transitions even for rookie salespeople on page 20 of the facilitator).
• Easy checklists to follow so that you know how to maximise your work opportunities, while the client feels they’re getting outrageous value. (Everybody wins with this checklist on page 21!)
• Why using this simple step-by-step roadmap is the smartest way to upsell clients into premium priced packages…without fierce resistance, without balking on price and without getting ghosted (discover how on page 21).

Let’s Recap

Now we’ve covered a lot here.

So just to recap what you’ll get when you invest in the PDM:

✅ The Ultimate Guide To Selling Paid Discovery Calls Superclass. From the first point of contact to money in the bank. I guide you through step by step and word for word to help you land your first (or next dozen) paid discovery calls. You’ll get my field tested scripts and a full video breakdown so you can start implementing on your next client opportunity.

✅ The Definitive Blueprint On Running A Paid Discovery Session. This is your go-to manual to solidify yourself as a trusted advisor right from the word go…all the way to ‘would you like my help implementing this?’ and securing the big deal.

Even if you’ve never run a mini-consulting session like a paid discovery before, this guide takes all the guesswork out of what to say and how to lead the call… so that by the end, they’re already pre-sold on getting you to implement your ideas.

✅ All The Accompanying Slides, Client Worksheets And Our Exact Clickup Process To Position You As A Trustworthy Professional Who Knows What They’re Doing. With these assets, you’ll stand miles apart from your competition by asserting yourself as a strategic thinker who demands respect. Perfect for making a great first impression with heavy-hitter clients.

So how do you get instant access and implement this in your agency right away?

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